Bic pen company apologizes for Facebook ad

WPVI logo
Thursday, August 13, 2015
VIDEO: Bic pen company apologizes for Facebook ad

The Bic pen company has apologized after a recent Facebook ad caused widespread outrage.

The ad paid tribute to South African women on National Women's Day.

But, many saw the message as sexist.

It reads: "Look like a girl, act like a lady, think like a man, work like a boss."

Bic South Africa responded "We're incredibly sorry for offending everybody."

Copyright © 2026 WPVI-TV. All Rights Reserved.

Related Topics