PHILADELPHIA (WPVI) -- Non-alcoholic beverage sales surged last year, with a record number of sober-curious consumers moving away from alcohol.
This weekend marks another Philadelphia first: the city's first-ever Dry January Bar Crawl.
Close to 30 restaurants, bars, wineries and breweries are taking part in the Northern Liberties & Fishtown Dry January Bar Crawl.
It's a two-day event featuring signature mocktails or zero-proof cocktails and beverages for $10 or less.
All the fun without the booze.
"When people are in here and socializing, you can't tell that there's no alcohol," says Bar Palmina owner Nikki Graziano. "It looks and feels and sounds just like a regular bar. It can also show people that like not drinking doesn't mean staying at home."
The city's first-ever Dry January Bar Crawl is happening this Saturday and Sunday, January 17 and 18.
Click here to learn more.