Viral sensation PopUp Bagels opens at Suburban Square in Ardmore, Pa.

ARDMORE, Pa. (WPVI) -- A viral bagel shop opened its first location in the Philadelphia area.

RELATED: No slices, no sandwiches: Viral bagel chain coming to the region with strict rules

PopUp Bagels celebrated the grand opening for its new shop in Ardmore's Suburban Square on Friday morning.

The cult favorite is known for its "grip, rip and dip" style with no slicing and no toasting.

The bagels are served hot from the oven every eight to 10 minutes and have to be purchased in a bundle and whole.

PopUp Bagels also has specialty "schmear" flavors, ranging from hot pink strawberry chocolate to vodka sauce.