You Drink, We Drive.
That's the tagline for a new feature Uber is testing in Canada that hails free rides for would-be drunk drivers.
Uber has installed a breathalyzer kiosk on the streets of Toronto in an attempt to "curb drunk driving".
The kiosk is designed to dispense a disposable straw into which users blow for six seconds.
Their alcohol content will then be calculated.
If you're over the driving limit, it will auto-hail a driver to pick you up at that location, for free.
The prototype, called "Uber Safe", was rolled out for a few nights last month.
Company officials say it was a success, but have not yet said how or if it will return.