World Cup updates: Ivory Coast taking on Ecuador in South Philly

The FIFA World Cup has officially kicked off, and fans across the country gathered in Philadelphia to celebrate the start of it.

Crowds lined up early to take part in the city's Fan Fest, eager to be part of the World Cup experience.

Fan Festival opens at Lemon Hill as matches get underway

"I always have to watch at home - this never happens in the United States," said Aurelio Ortega-Lagos of King of Prussia.

Despite the sweltering heat, fans made the most of the festivities, finding ways to stay cool while enjoying the atmosphere.

"It's hot out here, but it's beautiful," said Ali Clark of North Philadelphia. "Fans, towels, cold water - whatever it takes."

Others stepped inside the nearly 18,000-square-foot merchandise store to escape the heat and pick up official gear.

Organizers said the goal of the Fan Fest is to provide a free, accessible experience for everyone to celebrate the global event in the City of Brotherly Love.

On the field, Mexico opened the tournament with a 2-0 victory over South Africa.

Philadelphia will host its first World Cup match Sunday at 7 p.m., when Ivory Coast faces Ecuador.

Chopper 6 was live over the FIFA Fan Festival at Lemon Hill as Mexico takes on South Africa on Thursday.

Chopper 6 over FIFA Fan Festival as matches get underway

Action News reporter Bryanna Gallagher takes you inside the merch shop at the FIFA Fan Festival in Fairmount Park.

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A Heat Advisory has been issued for the Philadelphia region for Thursday and Friday, just as the FIFA Fan Festival kicks off for the World Cup.

It went into effect at 11 a.m. Thursday and lasts until 8 p.m. on Friday.

A Heat Advisory has been issued for the Philadelphia region for Thursday and Friday.

The heat and humidity will make the temperature feel like we're in the triple digits both days.

There is also a chance of some storms forming in the evening and nighttime hours on Thursday as well.