Local businesses roll out custom merch as World Cup crowds expected to boost economy

PHILADELPHIA (WPVI) -- With Philadelphia projected to generate roughly $770 million in economic activity from upcoming FIFA World Cup matches, local businesses are preparing for an influx of fans by offering new merchandise infused with Philly flair.

Red Gravy Goods in South Philadelphia, already known for its onsite "patch bar," has launched a full line of soccer-themed patches.

The designs - which include everything from soccer balls, cleats, water ice and the Liberty Bell - can be added to hats, totes or shirts.

"You can come in, pick a hat, choose some patches. You can mix it with Philly patches and you can create your very own custom hat," said owner Marcie Turney.

Patches cost $6, plus the price of the hat or tote.

The shop is also offering other custom items tied to major celebrations this summer, including America's 250th birthday.

Turney said she is preparing for a busy season,

"Summer is insane. It is so exciting to be in Philly this summer!"

South Fellini, known for its one-of-a-kind apparel described as "Philly-based for Philly people," is also tapping into the soccer excitement.

The shop previously went viral when Bryce Harper wore one of its T-shirts upon arriving in the city.

It has now released custom soccer-inspired jerseys that nod to both the Phillies and the Eagles.

The jerseys cost $35 and are available in-store and online.

East Passyunk Avenue will host several block parties surrounding the World Cup, featuring food vendors, shopping and music.

The first event is scheduled for June 19, offering fans and visitors an early chance to pick up Philly-themed gear.

Other dates include June 27 and July 3.