Philly Pretzel Factory makes a splash with a "Pretzel Plunge" in Atlantic City, N.J.

ATLANTIC CITY, N.J. (WPVI) -- The Philly Pretzel Factory held a unique and chilly event during an annual company expo at the Jersey shore.

The "Pretzel Plunge" had people running into the ocean in Atlantic City on Tuesday.

Every person who took the plunge triggers a $20 donation to Good Sports.

The organization partners with more than 2,000 youth sports programs and schools, supplying essential gear to ensure children have the tools they need to participate.

$20 typically supports one child for a season.