It's pizza without any artificial additives.
The New Orleans pizza restaurant was first called World's Healthiest Pizza.
Its boxes explained in colorful detail how the natural ingredients help to clean the digestive tract.
Co-owner Randy Crochet says that was their first mistake. He tells CityBusiness most people don't want to eat pizza just because it's healthy.
So, now they're taking another approach -- Naked Pizza.
Crochet says the company is also looking to go naked in five Northeastern states.