Geno's Steaks owner Joey Vento dies of massive heart attack

Joey Vento, owner of Geno's Cheese Steaks in Philadelphia, who had a sign in his store saying he would only serve English speaking customers, talks with friends after a rally in support of Hazleton mayor Lou Barletta, in front of City Hall in Hazleton, Pa., Sunday June 3, 2007. (AP Photo/Steve Klaver)

August 23, 2011 9:43:11 PM PDT
The owner of the landmark South Philadelphia cheesesteak stand who once told customers to order in English has died.