Loud earphones next NYC health target

March 6, 2013 12:39:35 PM PST
Add cranked-up earphones to the list of health dangers New York's Mayor Michael Bloomberg's administration wants New Yorkers to avoid.

Next NYC health campaign: too-loud earphones Eds: APNewsNow. Adds photo.

The city Health Department said Wednesday it plans to warn young people that they risk hearing loss from listening to personal music players at high volume.

The agency says it hasn't finalized the cost or scope of the media campaign, first reported by the New York Post. Officials plan to use public and private money.

The federal Centers for Disease Control and Prevention says excessive noise has caused permanent hearing damage in 1 in 8 children and teens, and about 1 in 6 adults under 70.

Other health groups also have launched public education efforts about listening to earphones safely.

Bloomberg previously cracked down on smoking, trans fats, salt and large, sugary drinks.