Urinal gaming system debuting at IronPigs stadium

Captive Media

March 26, 2013 12:51:06 PM PDT
For male visitors of the Lehigh Valley IronPigs this 2013 season, they will have a new reason to use the urinals - video games.

Coca-Cola Park is unveiling its "Urinal Gaming System" that lets fans interact without using their hands.

What officials refer to as the p-controlled video game systems will be featured in all men's restrooms at the park.

"These games are sure to make a huge splash," IronPigs General Manager Kurt Landes said in statement. "Our fans are always looking for the next big thing and these 'X-Stream games' are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms."

The screen above the urinal goes into game mode when the user approaches. The games, including alpine skiing, monitor the user's aim to test their agility and knowledge.

Users will receive their score upon completion, which officials say is an average of over 55 seconds.

Users with high scores will be happy to know that they will be displayed in real-time across various videoboard displays within Coca-Cola Park.

The Urinal Gaming System was created and developed by United Kingdom-based Captive Media. Coca-Cola Park is their first Global and North American sports venue.

On a serious note, as serious a note as a story like this can have, Angelo Baccala, MD, chief of Lehigh Valley Health Network's division of urology, says it helps promote prostate health.

"Baseball fans know all about RBI, ERA and OBP," Baccala said, "But when it comes to their own (prostate-specific antigen) PSA, many men don't have a clue. We see this game as a fun and unique opportunity to remind men about the importance of prostate health."

Lehigh Valley Health Network is the system's sponsor.

Coca-Cola Park, which debuted in 2008, had the distinction in the past of being Ballpark Digest's "Ballpark of the Year" award and "Best Game Operations and Presentation" award as chosen by gameops.com.

A record-setting 688,821 fans visited Coca-Cola Park during the 2012 season - making it the most frequented venue in Minor League Baseball for a third consecutive season.

Depending on the number of p-controlled video game system enthusiasts, the team may see an even bigger stream of fans flowing into the park this year.