Consumer Reports advice for making smart donations before year-end

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ByNydia Han via WPVI logo
Tuesday, December 29, 2015
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Nydia Han has some important advice to make sure your money's being put to good use.

With more than a million charities and countless causes to choose from, deciding where to donate your hard-earned dollars can be tricky.

Americans donated more than $350 billion to charities last year, and many of us like to give during the holiday season, and before the end of the year for the tax benefits.

Consumer Reports wants to make sure your donations go to worthwhile charities.

While the vast majority of charities provide real aid, scam artists won't hesitate to profit from your good intentions. This past spring, the Cancer Fund of America and three affiliate organizations were charged with defrauding donors of $187 million.

Consumer Reports' Margot Gilman says you really have to do your homework.

Gilman tells us, "Organizations can spend as much on marketing and overhead as on actually helping people."

Fortunately, there are plenty of ways to research charities. Online resources like Charity Navigator, Charity Watch, and from the Better Business Bureau evaluate groups on their costs and effectiveness, and provide easy-to-understand ratings.

In general, they suggest staying away from charities that spend more than 30 to 40 percent of their budget on fundraising.

If you'd like to learn more about an organization, consider volunteering first to get to know the group. If you are a repeat donor, look at the returns on last year's contribution: What did the charity accomplish with gifts like yours?

And Consumer Reports says to be careful of look-alike charities.

Gilman says, "It's important to look at organizations whose names and logos look a lot like those of more respected charities. They're preying on your confusion."

For example, the Leukemia and Lymphoma Society spends about three-quarters of its budget on charitable programs, according to Charity Watch. The Childhood Leukemia Foundation spends one-quarter of its budget on charitable programs.

Finally, be wary of telemarketing calls, especially high-pressure or overly emotional appeals. Legitimate charities will be just as happy to receive your contribution after you've hung up and checked out the charity.

Also, know that you can deduct credit-card donations on your 2015 tax returns even if you don't pay your bill until January.

It's a great time of year to do good. Just make sure you're smart about your giving.