Gadgets go green
But the industry that's inviting us to get a new cell phone
every year and toss out that old TV in favor of a great new flat
panel is also trying to show that it cares.
At the world's largest trade show for consumer electronics,
starting Monday in Las Vegas, manufacturers will be talking not
just about megapixels, megahertz and megabytes, but about smart
power adapters that don't waste as much electricity, batteries that
are easier to recycle, and components made from plants.
Many of the products on display will be striking rather small
blows for the environment, but the industry is realizing that even
in electronics, going "green" can be a powerful marketing tool.
"Everything I've heard from folks out there is that there is
going to be a lot of emphasis on green this year," said Scot Case,
a vice president at consultancy TerraChoice Environmental Marketing
Inc.
One of the 2,700 exhibitors at the International Consumer
Electronics Show will be Japan's Fujitsu Ltd., which will show off
a laptop with a plastic case made from corn rather than petroleum
products. The company has sold such a model in Japan since 2006,
but is now considering taking it to the North American market.
Environmental awareness among consumers and corporations has now
reached the point where manufacturers really are taking notice,
said Richard McCormack, senior vice president of marketing at
Fujitsu's U.S. arm.
"They're driving manufacturers like us with their pocket
book," McCormack said.
The catch with the corn-based laptop is that the material isn't
biodegradable, meaning it doesn't decompose any faster than regular
plastic. That's because it still contains some petroleum-based
plastic in the mix for rigidity. The plastic still needs to be
processed for recycling, after which the corn-based component can
biodegrade.
Another company attacking the recycling angle is Z-Power, which
has developed a battery technology that it hopes will replace the
lithium-ion batteries that power today's laptops and cell phones.
Its silver-zinc batteries will show up in laptops from a "major"
manufacturer in the summer, according to the Camarillo, Calif.,
company's chief executive, Ross Dueber.
Lithium-ion batteries are recyclable but contain little
recoverable material. The metals in Z-Power's batteries will be
recoverable, Dueber said, and with a precious metal like silver in
them, there will be a strong incentive to do so. The capacity
should be 20-30 percent higher than lithium-ion laptop batteries.
The company is also in discussions with cell-phone manufacturers.
PC makers have already come a long way toward making their
products recyclable, said Jeff Ziegler, chief executive of
Austin-based TechTurn Inc., which processes millions of used
computers and other gadgets every year for recycling or reuse.
Manufacturers have cut down on the number of different materials
that go into their products, simplifying recycling a great deal.
They've also cut back on lead solder and other poisonous
components.
But as yet, only a few manufacturers, like Sony Corp., take
responsibility for recycling their products. Just 12.5 percent of
U.S. electronics waste is offered for recycling each year,
according to the Environmental Protection Agency, and much of that
is dumped rather than recycled.
Also at the show, manufacturers are expected to trot out
computers, especially laptops, that meet the EPA's new, tougher
Energy Star 4.0 power consumption requirements, which went into
effect in July. The specification now sets maximum levels for power
consumption when the computer is on but idle - previously, Energy
Star dealt only with the ability to enter "sleep" mode.
There won't be many desktop computers qualifying for the Energy
Star rating - their power consumption is growing, with many now
hitting 400 watts. Marvell Technology Group Ltd. will be
demonstrating chips for power adapters that it says can curb that
trend, by convert alternating current into the direct current in a
more efficient way, potentially power consumption by half.
The Consumer Electronics Association, the organization that also
puts on CES, estimated last year that consumer electronics,
including home computers, consume 11 percent of residential
electricity in the U.S., more than doubling its share in 10 years.
Television sets are another big power draw, and will become more
so as analog TVs are replaced with high-definition sets. Though
more energy efficient per inch of screen size, their larger size
more than makes up for any gain in efficiency. Plasma sets in
particular easily draw 400 watts, or as much as four older
tube-type TVs.
A much more power-efficient screen technology will be on display
at CES: Samsung Electronics Co. will be bringing a 31-inch TV made
of organic light emitting diodes, or OLEDs. For now, however, the
technology is much too expensive for the mass market, and there's
no word on when or if Samsung plans to sell the screen. Sony has
announced an 11-inch OLED display for $1,700.
Cell phones, while hardly power-hungry, are quite wasteful:
Nokia says two-thirds of the energy a charger uses is drawn when
the connected phone is already fully charged. GreenPlug of San
Ramon, Calif., will be previewing a solution to that problem, a
universal power adapter that "talks" to gadgets to determine
their energy need. Apart from cutting wasted electricity, GreenPlug
aims to eliminate the need for a different adapter for every phone,
MP3 player, and other portable gadget.
Getting other manufacturers to make their products compatible
with the GreenPlug hub looks difficult, however. That points to
part of the problem with the consumer electronics industry:
innovation is happening in a lot of corners, but no one player is
big enough to solve all the problems.
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On the Net:
http://www.zpowerbattery.com/
http://www.techturn.com
http://www.greenplug.us/
http://www.energystar.gov