The South Bend Tribune reports that the restaurant, Hacienda, posted signs with the message, "We're like a cult with better Kool-Aid" and showed a glass containing an alcoholic beverage next to the phrase "To die for!"
More than 900 members of Jim Jones' People's Temple drank cyanide-laced, grape-flavored punch in a mass murder and suicide at the group's compound in Guyana.
South Bend resident Patricia Barbera-Brown says the billboards were "extremely offensive and very irresponsible marketing."
The company says it made a mistake and is pulling the ads because it doesn't want to have a negative image.