New TV, radio and print ads out Tuesday will encourage people to book trips to Atlantic City, highlighting the mix of things to do there, including gambling and non-gambling activities.
Boardwalk Hall will get a new 3D light and sound show for its exterior and a mobile "DO AC Roadshow" will take the campaign to other markets in the northeast including New York, Philadelphia and Baltimore.
Last year's campaign dealt almost exclusively with non-gambling activities to reintroduce Atlantic City to tourists. Gambling is being re-integrated into this year's campaign to differentiate the resort from other potential vacation destinations.
