Can LL Cool J make Sears cool?

May 28, 2008 7:45:18 AM PDT
The retailer is hoping the hip-hop star will make shoping at Sears cool. LL Cool J is behind a line of clothing and accessories that will be sold at Sears stores starting in the fall. The clothing will be designed for kids, teenage girls and young men and will be stocked in all 450 Sears stores at first. Before the year is out, Sears says it hopes to expand the collection to more of its 2,400 stores. Sears has been struggling to boost its sales, bring in customers and reverse a trend of sliding profits.