A software program for BlackBerries combines Hebrew prayers and technology, the brainchild of two entrepreneurs who attended New York's Yeshiva University.
They dubbed it "the JewBerry" - a $30 program that provides texts of daily prayers instead of the traditional, printed book.
The program is not linked to Research in Motion Ltd., maker of the BlackBerry.
"Throughout the day, Jews gather in office-building stairwells and conference rooms to pray, and while sometimes you might not remember your prayer book, no one goes anywhere without their BlackBerry," says co-creator Jonathan Bennett, of Cedarhurst, Long Island.
Among JewBerry users is the president of Yeshiva University, Richard Joel.
"I love it, because now I can not only look how the market is doing, but I can also say my evening prayers," he says, adding that "at the heart of what Yeshiva is about is the notion that it's not our technology that informs civilization; it's our values."