Sometimes, color preferences are logical. Buyers in hot cities, like Phoenix and Dallas, like white cars, while buyers in colder cities, like Minneapolis, Pittsburgh, Detroit, are partial to red, according to Ford's internal data. No-nonsense New Yorkers like black and gray.
Sometimes, the preferences are a puzzle. Boston is the top market for both brown and green cars, for example, while San Franciscans like silver. In Florida, they like gold.
Silver remained the most popular color in the U.S. this year for the ninth year in a row, according to data released this month by Pittsburgh-based paint maker PPG Industries Inc. Twenty percent of U.S. cars are silver. White finished second and black was third.
Ford also found that Boston was the top market for its four-cylinder engines, while Houston, the top market for pickup trucks, gets its vroom from V8s. San Francisco, Seattle and Los Angeles are the top markets for hybrids.
It may seem trivial, but the information is critical to the company and its dealers. Ford said it analyzes the data carefully to figure out which vehicle configurations will be the top sellers in any region.
Ford said the correct vehicle mix results in better sales for dealers and better customer service, since customers can find the vehicles they want more quickly.
Here are the top markets for various vehicle colors, as well as for engines..
BLACK: New York; Los Angeles; Chicago; Miami; Detroit
BLUE: Philadelphia; Washington; Boston; Seattle; Detroit
BROWN: Boston; Minneapolis; Phoenix; Chicago; Pittsburgh
GOLD: Orlando; Miami; Pittsburgh; Denver; Washington
GRAY: New York; Boston; San Francisco; Los Angeles; Pittsburgh
GREEN: Boston; Seattle; Philadelphia; Pittsburgh; Washington
RED: Cincinnati; Minneapolis; Detroit; Kansas City; Pittsburgh
SILVER: San Francisco; Phoenix; Los Angeles; Charlotte; Washington
WHITE: Phoenix; Memphis; Los Angeles; Denver; Dallas
FOUR-CYLINDER: Boston; Pittsburgh; San Francisco; Washington;
SIX-CYLINDER: Detroit; New York; Chicago; Kansas City; Philadelphia
EIGHT-CYLINDER: Houston; Memphis; Dallas; Denver; Minneapolis
HYBRID: San Francisco; Seattle; Los Angeles; Washington; Boston
Source: Ford Motor Co.
More money-related links:
- Save money with Local Coupons
- Coupon Bug helps you save cash
- Saving with 6abc reports
- Share on the Saving with 6abc Message Board
- Track your stocks
- Follow Action News on Twitter
- Get Action News on your website
- Follow Action News on Facebook
- The latest Philadelphia headlines from the Delaware and Lehigh valleys