Salma Hayek debuts Gucci gown at Cannes film fest

Actress Salma Hayek arrives at the premiere for the film "Robin Hood", at the 63rd international film festival, in Cannes, southern France, Wednesday, May 12, 2010. (AP Photo/Joel Ryan)

May 12, 2010 8:52:24 PM PDT
Salma Hayek has debuted Gucci couture, wearing an asymmetrical deep red gown from the Italian luxury giant's new made-to-measure line to the opening ceremony of the Cannes Film Festival.

The fashion house said in a statement that Mexican actress' deep maroon hued sheath, with a single beaded strap, was from the label's exclusive Gucci Premiere line.

Couture gowns are made-to-measure by but a handful of mostly Paris-based houses. They are wildly expensive, often costing as much as one or even several cars.

A Gucci spokesman said the gown Hayek donned Wednesday to the premiere of Ridley Scott's "Robin Hood" was part of a capsule collection of gowns made for the label's designer Frida Giannini by French couture ateliers. The label did not provide any further information about the gown or the new line.