Disney's earnings leak sprung from Goofy mistake

LOS ANGELES (AP) - November 24, 2010

The Walt Disney Co. didn't plan on posting the link on its website until after the market closed Nov. 11. But a reporter at Bloomberg News found it with simple Internet sleuthing and reported results about a half-hour before the scheduled release.

That's according to a person familiar with Bloomberg's practices. The person isn't authorized to speak publicly and is speaking on condition of anonymity.

Security experts characterize the companies' failure to protect such valuable information as careless lapses.

The Securities and Exchange Commission isn't saying whether it's investigating. Disney says its own probe is ongoing.

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Jordan Robertson reported from San Francisco.

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