`Big Lebowski' made available for rent on Facebook

NEW YORK - August 19, 2011

The digital release launches Universal's Social Theater application, which combines streaming movies with social media interaction.

In recent months, studios have increasingly offered movies for rent on Facebook, eager to capitalize on its large network of users. Warner Bros. has offered "The Dark Knight," and Paramount has released the "Jackass" films.

The cast of "The Big Lebowski" reunited Tuesday for the annual LebowskiFest in New York.

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Online:

http://www.facebook.com/BigLebowskiMovie

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