An attorney for the world's largest cereal maker has sent a letter to the nonprofit Maya Archaeology Initiative saying Kellogg opposes the group's bid to trademark its logo. The attorney suggests a settlement that would limit the group's use of the image.
The Maya Archaeology Initiative, based in San Ramon, says there is little similarity. It says its logo is based upon a realistic toucan native to Mesoamerica, while Toucan Sam is a cartoon character with the coloring of Froot Loops.
The organization says that it hopes can resolve the matter with Kellogg, which is based in Battle Creek, Mich.