PHILADELPHIA (WPVI) -- "Phillies phever" is taking over Philadelphia with everyone from brewers to artists feeling the inspiration to create on-brand products.
Inside McGillin's Olde Ale House in Center City, the idea of "Red October" is going beyond baseball.
First of all, it means Phillies decorations and food.
"It's our 'Ring The Bell,'" said owner Christopher Mullins, showing off a red stuffed bell pepper filled with cheesesteak.
Of course, they also have red beer.
As for how the pilsner gets its color?
"That is a secret I will not divulge," said Mullins, who added the oldest bar in the city has been jam-packed for every Phillies game and he expects no less from the world series.
"People are clamoring to find any inch of space they can get. People are watching the TVs from the street, it's super exciting, extremely loud. It shakes every roar," he said.
You can expect the same type of crowd at Evil Genius Beer Company in Fishtown where the banners on the wall aren't the only ode to the team. The owner created an IPA he's calling the "MV3."
"It is a peach, hazy, oat IPA; so super delicious, easy drinking, and it's exactly what you want in your hand when we watch them win the World Series," said Trevor Haryward.
The beer launches Friday around the same time we can expect Bryce Harper to launch baseballs out of Houston.
"We make a beer year-round called 'There's No Crying in Baseball,' but specifically for the World Series we wanted something that would have a very direct nod to our team and how well they've done this year," said Hayward.
In South Philadelphia, the hopes and dreams of the city are quite literally on the wall of Dougherty Electric, where artist Joey Dougherty painted an ethereal portrait of Bryce Harper.
"Yeah but I mean he's our savior for now, it definitely fits the role. I think it made sense," he said.
Dougherty worked 20 hours from Sunday night to Tuesday painting Harper onto his family business. It's an ode to the player and the team that's captured the heart of the entire city.
"They don't come around often, but when they do, we savor it here in Philly," said Mullins.