Designer turns hobby into best-selling jewelry brand

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Thursday, March 25, 2021
Designer turns hobby into best-selling jewelry brand
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This Texas jewelry designer went from running a small shop on Etsy to creating a global business!

HOUSTON, Texas -- When Crystal Habel first started designing jewelry and selling it on Etsy, it was more of a passion project than a full-time job. She had mostly worked in male-dominated industries like construction and oil & gas, and making jewelry in the evening was her creative outlet.

But as demand grew for her unique custom pieces, she turned what was once a hobby into a business, starting Kinsley Armelle inside her own home. The brand features all-natural, semi-precious stone designs, and no two pieces are exactly alike.

Five years after Kinsley Armelle started, the e-commerce brand now has its own corporate office space in Tomball, Texas, and sells to retailers worldwide.

Check out Kinsley Armelle online at!