
PHILADELPHIA (WPVI) -- The African American Museum in Philadelphia is marking Juneteenth and a major milestone this year as it celebrates its 50th anniversary.
The museum's annual Juneteenth Block Party begins at noon Friday with the theme "Juneteenth Jubilee."
The free, family-friendly festival is held in partnership with Wawa Welcome America and serves as the kickoff to the organization's 15-day festival leading up to the Fourth of July.
"With the story of Juneteenth, we know emancipation was delayed but it wasn't denied," said Dr. Ashley Jordan, President and CEO of the African American Museum in Philadelphia.
Jordan said the museum's mission aligns closely with the significance of Juneteenth.
RELATED: Juneteenth 2026: What's open and closed, including post offices, banks, and retailers
"We act as an extension to our continuing legacy and the stories of freedom but most importantly emancipation so join us for 50 years of culture, 50 years of art, 50 years of freedom," Jordan said.
Free admission to the museum begins at 10 a.m., giving visitors the opportunity to explore exhibits, including "Ruth E. Carter: Afrofuturism in Costume Design."
Visitors can also participate in gallery tours and educational programming throughout the day.
"You also have gallery tours I will be hosting several talks in addition to other members of our curatorial team so you have multiple opportunities to engage with the museum," said Michael Wilson, assistant curator and visual learning specialist.
RELATED: DJ Jazzy Jeff to serve as grand marshal for Philadelphia's Juneteenth Parade
The block party will feature live performances from hip-hop artists DJ Jazzy Jeff, Doug E. Fresh and Slick Rick. Attendees can also enjoy food trucks, a vendor village, family-friendly games, face painting, balloon art and other interactive activities.
Jordan said Juneteenth remains an important opportunity to reflect on stories of freedom and emancipation.
"The anticipation story is one that must be championed everyday and the fact that there's a holiday designated for this celebration takes it to a new meaning and a new purpose and I hope people walk away feeling that they learned something but also how I can champion my stories for freedom," Jordan said.
The celebration will be hosted by Philadelphia radio personality Patty Jackson of WDAS.