Mattel, Hasbro announce 'KPop Demon Hunters' toys coming soon to store shelves

6abc Digital Staff Image
Wednesday, January 28, 2026
'KPop Demon Hunters' toys coming soon to store shelves

Toy companies Mattel and Hasbro are bringing "K-Pop Demon Hunters" to life.

Mattel announced on Tuesday that the company is launching its "Golden" line of Zoey, Rumi, and Mira dolls based on the popular Netflix film.

KPop Demon Hunters dolls from Mattel
KPop Demon Hunters dolls from Mattel

Preorders for the American Girl doll versions of the HUNTR/X trio began on Wednesday at AmericanGirl.com.

The dolls will be available later this year.

KPop Demon Hunters American Girl Dolls
KPop Demon Hunters American Girl Dolls

Mattel says they are also planning toys for their other iconic brands like Polly Pocket, UNO, and Little People that will be released throughout the year.

Hasbro is also creating a "KPop Demon Hunters" line of toys for its brands.

KPop Demon Hunters Derpy Tiger Furby
KPop Demon Hunters Derpy Tiger Furby

The company announced plans for NERF demon-hunting swords, Saja Boys and HUNTR/X light sticks, a Furby of Derby Tiger and Saja Boy Demon and a "KPop Demon Hunters"-themed Monopoly game.

They are expected to hit store shelves at most major retailers in July.

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