Everything that happens in sports has additional context when viewed from a sports betting perspective.From season-changing injuries to record-setting moments and so much more, the sports news cycle will constantly and significantly affect the sports betting industry.
Our Super Bowl betting buzz file, with contributions from David Purdum, Doug Greenberg and others, aims to provide fans a look at the sports betting stories that are driving the conversation leading up to the big game.
Doug Greenberg: In the hours leading up to Super Bowl LIX, bettors are loading up their cards, which are sure to include numerous player props: Bet tracking app Pikkit reports that the large majority of bets (66%) and money (53%) it has tracked for the big game are on player props compared to any other bet.
It shouldn't come as any surprise that Philadelphia Eagles RB Saquon Barkley is leading the way for public popularity. Including touchdown wagers, the newly 28-year-old (his birthday is Super Bowl Sunday) has a leading seven of the top 25 most-bet player props at ESPN BET, with his anytime TD easily the most popular overall.
"By far, our biggest decisions are based around Saquon's game," ESPN BET director of North American sports trading said. "He's far and away the most-bet player across touchdown scorers and yardage props."
BetMGM reports Barkley over 110.5 rushing yards as its most-bet non-TD prop, while FanDuel has 73% of bets and 91% of handle on Barkley over 109.5 Rushing Yards. That said, Barkley 125-plus rushing yards has seen its odds lengthen from +110 at opening to +140 on ESPN BET.
There's been other notable prop movement at the book:
Worthy's rushing yards prop has also proven moderately popular. BetMGM reports Worthy over 5.5 rushing yards as its fourth-most-bet non-TD player prop and FanDuel reports 99% of bets and 95% of handle backing it. Several books have bumped this prop up 6.5 yards.
One notable (and very specific) bet that has come in at BetMGM is for safety Justin Reid to record the Kansas City Chiefs' first sack at +5000 odds. The $5,000 wager would net $250,000 if successful.
Doug Greenberg: With about 24 hours until Super Bowl LIX, the public is increasing its action on bets of all kinds for the big game -- and it's not limited to the play on the field. Let's take a look at how some of the most popular non-conventional prop markets are shaping up.
Coin toss
Believe it or not, the coin toss is perennially one of the most popular Super Bowl prop bets. BetMGM reported coin toss outcome as its most popular prop for this year's game as of Friday morning, and Caesars Sportsbook head of football Joey Feazel says it is always among the top five most-bet markets each year.
"You don't have to think about it and it's quick action. Everybody likes quick," Feazel told ESPN. "Anybody can have a parlay, you wait for the whole game and you lose in the last two minutes. If you can just win or lose within the first five minutes, people tend to lean towards those."
Although some states do not allow betting on the coin toss, the majority do, and in those states the money thus far is saying, "tails never fails."
At ESPN BET, 61.3% of bets and 61.1% of handle is on tails. The sportsbook reported a $20,945 wager at even money on tails, its largest bet in the market so far; the sportsbooks also took a $7,500 bet on heads.
In Super Bowl history, the coin has landed on tails 30 times and heads 28 times, with the latter hitting in three of the last four games. Heads also has the longest winning streak in Super Bowl history at five.
Gatorade color
Another popular prop involves predicting the color of the Gatorade dumped on the winning coach. Ahead of Super Bowl LIX, this market has seen some serious action and resulting line movement.
ESPN BET reports a whopping 76.3% of handle for the color to be yellow/green, compared to only 16.9% of bets. BetMGM says 50% of money and 24% of bets are on yellow/green, both leading the market. Purple is the second-largest money attractor for both books.
"Ideally, if the Eagles win we'd like them not to use purple or yellow Gatorade as well," BetMGM senior trading manager Christian Cipollini said over email.
The hefty action caused a significant shift in the odds at ESPN BET, with yellow/green opening at +200, moving to -180 on Friday and lengthening further to -190 on Saturday. Purple went from +225 to +325 to +380.
Why are those two colors the top options? The Philadelphia Eagles poured yellow/green on head coach Nick Sirriani after the NFC championship, while purple was the color dumped on Kansas City Chiefs head coach Andy Reid in his team's last two Super Bowl victories.
It should be noted that the Gatorade prop is allowed in even fewer states than the coin toss, likely due to the possibility of it being a known result.
"There's someone who knows what the Gatorade color is going to be," said Feazel. "So anything that's almost decided or could be information-based is something that we try to shy away from."
David Purdum:The Super Bowl line, which had been mostly stagnant for over a week, moved multiple times Friday at ESPN BET. But the adjustments wouldn't stick.
At 11:22 a.m. Friday, the sportsbook moved the line from Kansas Chiefs -1 (-105) to a pick 'em. It was the first time ESPN BET had moved the game to a pick 'em. It would last roughly seven minutes, before Kansas City was once again a 1-point favorite.
Later in the day, around 2:40 p.m., ESPN BET moved all the way to Philadelphia Eagles -1, but again quickly shifted back to the Chiefs as the favorite.
"Wagers are fairly balanced right now across both teams," Adrian Horton of ESPN BET said. "The action is a little heavier on Philadelphia for the game, but from a futures perspective, an Eagles win would be a better result for us."
While the action entering the weekend was balanced on the winner, the betting had been lopsided on the total and select player props.
Total: The over/under had been as high as 49.5 last week but remained at a consensus 48.5 on Saturday morning, despite lopsided action on the over. Sportsbooks were reporting upward of 80% of the money that had been wagered was on the over. The two largest reported bets on the total, however, were on the under -- $125,000 on under 49.5 at BetMGM and $110,000 on under 49 at Caesars Sportsbook.
"A low-scoring game would be good for us, as the over has been lopsided since we opened," Horton said.
Saquon Barkley: Bettors continue to flock to bet on the Eagles' star running back. FanDuel reported Friday that Barkley had attracted nearly three times as many Super Bowl MVP bets as Patrick Mahomes. Approximately 91% of the money bet on Barkley's rushing yards (109.5) was on the over at FanDuel entering the weekend.
Doug Greenberg: With the Travis Kelce-Taylor Swift craze at an all-time high last year, the Kansas City Chiefs tight end was a darling in the Super Bowl prop markets. Kelce led the MVP, touchdown and other props in bets and handle at multiple sportsbooks heading into Super Bowl LVII. The books also leaned into the mania with an assortment of Swift-themed props.
One year later, the Swelce relationship is still a pop culture talking point but not nearly to the same extent, and public bettors could also be suffering from Chiefs fatigue given the strong support for the Philadelphia Eagles in early wagering. As a result, Kelce's prop popularity is waning somewhat ahead of Super Bowl LIX, though his superstar status on the field will always ensure he gets some action.
At multiple sportsbooks, Kelce is either the third or fourth most-bet anytime touchdown scorer, with ESPN BET specifically reporting him behind Jalen Hurts and Saquon Barkley. Barkley, who has double the number of bets in the market compared to Kelce, has been easily the most-bet player in early Super Bowl action.
Bet tracking app Pikkit says that Kelce ($436,000) has less money tracked on his props across sportsbooks than Dallas Goedert ($490,000), though the Kansas City tight end (19,000) has attracted more bets than Philly's (16,500). Kelce ranks sixth in player prop handle and fifth in tickets, per Pikkit's data.
Despite the fact that a tight end has never won Super Bowl MVP, Kelce is still attracting solid action there, taking the fourth-most bets to win the honor at DraftKings, FanDuel and BetMGM, which also reports him as having the second-most handle (behind only Barkley) after it took a $25,000 wager at +1500 odds.
The book says he's the largest liability in that market and that, "Saquon and Kelce are the worst outcome for touchdown scorers," per BET MGM senior trading manager Christian Cipollini.
Of course, some books are still leaning into the Swiftie mania as permitted: BetMGM's sportsbook in Ontario, Canada, is offering a prop on Kelce proposing to Swift at some point during the festivities, with "Yes" at +800 and "No" at -2000.
David Purdum: The betting public continues to support the underdog Philadelphia Eagles as Super Bowl weekend approaches.
ESPN BET on Thursday morning dropped the point spread from Kansas City -1.5 to -1. The line peaked briefly at Chiefs -2.5 on Jan. 27 but has been shrinking this week with nearly 60% of the money wagered backing the Eagles at ESPN BET.
"We've seen sustained momentum on the Eagles over the last few days, which evened out and has now started to overtake early action on the Chiefs," Adrian Horton, director of North American sports trading at ESPN BET, said. "The split of tickets and money continues to tick towards Philly as we get into the heavier wagering days leading up to the game."
Upwards of 90% of the total money wagered on the Super Bowl is expected to be placed over the next three days, leading up to Sunday's kickoff. The favorite could flip from Chiefs to Eagles, bookmakers say.
Other sportsbooks made the jump to -1 earlier in the week, and some bookmakers have been considering moving to pick 'em or even making the Eagles the favorites. In the Super Bowl era, 543 games have closed with a point spread of -1, according to ESPN Research. The favored team won 53.4% of those games. Eight of those games were decided with the favored team winning by exactly one point.
Bettors can watch (and bet) the Super Bowl on sportsbook apps
Bettors will be able to watch and bet on the Super Bowl from select sportsbook apps on Sunday through an enhanced same-screen experience called BetVision, which allows users to click on a player in the game, see what bets are available on him and place a wager from the same spot.
BetVision, a product from international technology firm Genius Sports, is the latest iteration in live betting. In the United Kingdom's sports betting market, live or in-game betting is more popular than pre-match wagering. It hasn't reached the same level in the U.S., where the majority of bets are still placed prior to kickoff in most cases.
Fanatics and bet365 sportsbooks in the U.S. have implemented the latest version of BetVision, which includes the ability to place bets from the same screen while watching the game. Other sportsbooks are utilizing an earlier version of BetVision that doesn't include the integration of a bet slip to the viewing screen.
According to Genius Sports, bettors using BetVision placed 59% of their bets during games, compared to before kickoff.
Odds & ends
David Purdum: The big bets are starting to show up on Super Bowl LIX, including some head-scratching ones.
For example, a bettor with BetMGM donated ... err, placed a $10 wager on Philadelphia Eagles offensive lineman Landon Dickerson to win MVP at 1000-1 odds. An offensive lineman has never won the award.
The largest bet so far -- $800,000 on the Eagles money line -- was reported Wednesday by BetMGM and continues a trend of action on the underdogs. ESPN BET said it took a $200,000 money-line bet on the Eagles (+105), DraftKings has one at +105 for $150,000, and Caesars Sportsbook reported that its largest futures bet on either team was $200,000 on Philadelphia, placed Jan. 19 by a bettor in Michigan at +275 odds. The bet would pay a net $550,000 if the Eagles win.
More bets had been placed on the Eagles' money line than any other Super Bowl wager on the betting menu at BetMGM, and the majority of money-line bets are on Philadelphia in every state the sportsbook serves, except Kansas.
Kansas City was a consensus 1-point favorite Wednesday. The largest reported bet on the Chiefs was $300,000 on the money line at -130 odds at BetMGM.
Among the more obscure bets reported:
Purdum: The Super Bowl point spread shifted slightly toward the underdog Philadelphia Eagleson Monday, moving fromKansas City -1.5 to -1 at multiple sportsbooks. This was the first line movement in over a week, and at least one Las Vegas sportsbook expects this trend to continue.
"The consensus opinion in our risk room is that Philly will go off favored," John Murray, executive director at the Westgate SuperBook in Las Vegas, told ESPN. "Call it an educated guess. We have been wrong about that before and could be wrong this time, but we think the Eagles will get there over the course of this week."
Most of the betting on the Super Bowl will take place this week. Murray estimates only 5% of the money that ultimately will be staked on the game had been placed as of Monday.
"A lot of wise guys have been hitting props," Murray said, "but the big wagers and the public prop wagers aren't here yet."
The under on Eagles running backSaquon Barkley's longest run in the Super Bowl attracted wise-guy action at the SuperBook, which moved the line from 25.5 yards to 23.5 yards. The over/under had settled back at 24.5 yards on Monday.
Barkley (-190) has attracted the most bets and most money wagered in ESPN BET's touchdown-scorer market.
Purdum:Highlights from early Super Bowl betting include divided money at sportsbooks on the winner, a new favorite Gatorade color andthe largest reported MVP bet so far, placed on Kansas City's talented tight end.
ESPN BET Super Bowl props that attracted the most money, as of Thursday
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