Xfinity Live! to become Stateside Live! in South Philadelphia
The naming rights deal will remain in place for 15 years.
PHILADELPHIA (WPVI) -- Big changes are coming to the South Philadelphia Sports Complex as Xfinity Live! prepares to rebrand as Stateside Live! this fall.
The transformation is part of a new partnership between the entertainment venue and local craft distillery Stateside Vodka, marking a major milestone for the Philadelphia-based brand.
"We built our following one sporting event at a time, over a decade of tailgates and supporting our teams," said Matt Quigley, president and co-founder of Stateside Brands. "This naming rights partnership is a full-circle crowning moment, and we look forward to many more years of building upon the excitement and privilege it is to be a fan in Philadelphia."
The rebranding comes amid a $20 million expansion of the venue, which is expected to be completed in 2026. The naming rights deal will remain in place for 15 years.
