PHOTOS: SEPTA's 'Dude It's Rude' campaign

PHILADELPHIA (WPVI) -- SEPTA has unveiled its new passenger etiquette campaign which calls for riders to not be rude.

In a press release, SEPTA officials say in this campaign they will take a "direct approach to the less than perfect travel habits that customers and our employees have been telling us are the biggest problems for specific service modes including letting your bag take up its own seat, using a loud voice when talking on a cell phone, and blocking the aisle."

And so was born, "Dude It's Rude."

"Our goal is to eliminate the need to remind anyone about common courtesy when riding on SEPTA but until then we're trying to find an approach that captures people's attention and makes them think about their own personal travel habits," SEPTA said.

So take a look at the 'Dude It's Rude' ads and let us know what you think.