Malvern CEO pitches safety app in Shark Tank

PHILADELPHIA (WPVI) -- Did a Malvern CEO survive the Shark Tank?

Chester County entrepreneur Phil Reitnour, along with Jason Friedberg, pitched their personal safety app EmergenSee to the business experts of the hit television show Shark Tank in the episode that aired Friday night.

The pair was seeking $250,000 in exchange for 10% of the business.

According to the company, EmergenSee "can turn any mobile device into a 24/7 personal security system with the capability of instantly notifying friends, family or professional responders if they are in danger or in any type of bad situation."

The app instantly streams live video, audio and GPS location and movements to pre-selected contacts or to a professional monitoring center

In a statement Reitnour said, "EmergenSee is committed to providing all people with the best possible personal security solution for incredibly fast and easy-to-use smart technology that is literally in the palm of your hands."

The company said the app is being used by real estate companies and universities across the country.

After Reitnour and Friedberg explained their app to the five sharks, it was time for their decisions.

"I wish you guys luck, but I'm not going to be part of this journey. I'm out," Kevin O'Leary said.

"I like the concept. I think anything that keeps people safer is a great thing. But I'm not sure if it's being executed properly at this point. And for that reason, I'm out," Lori Greiner said.

"The one constant in any technologically base company is change. You have to know the technology inside and out to be able to anticipate where things are going. That's not you. I'm out," Mark Cuban said.

"You guys are not the two guys to execute this strategy. I'm out," Robert Herjavec

"I totally trust the two of you. You're great. But I don't know if you're going to make it. I just don't have the faith that this business will work. I'm out," Barbara Corcoran said.

Action News caught up with Reitnour in his Malvern home after the show aired.

While all the Sharks declined to invest in his invention, he said his time on the show was well worth it.

"Just being on the show gives us exposure to all the millions of Americans that can use this app to benefit their own personal safety. That's our ultimate goal," Reitnour said.

Reitnour holds a BA from the University of Delaware where he was President of his graduating class.

To learn more about EmergenSee, visit EmergenSee.com