It is a phrase that really should go without saying.
"Don't take a selfie in front of a 2,000-degree lava flow."
But it's a warning officials in Hawaii are putting out once again, on this National Selfie Day.
And they mean business.
Police have already arrested at least a dozen tourists and residents for loitering near the Kilauea volcano.
They have also increased the penalties.
Those caught taking a "lava selfie" face a $5,000 fine and up to a year in jail.
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Hawaii officials warn against 'lava selfies' near Kilauea volcano
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