NEW YORK (AP) - March 19, 2009 Ballmer said at a technology and media summit Thursday in New
York that a deal would help improve Microsoft's Web search business
by expanding the base of users. More people using the search engine
means more advertisers. And, Ballmer says, a larger pool of
advertisers will allow for more tailored ads next to search
queries.
Ballmer said he has had only one conversation with Carol Bartz
since she became Yahoo's chief executive in January. Ballmer said
he congratulated her and said he'd like to chat at some point about
a possible deal.
Bartz's predecessor as Yahoo CEO, Jerry Yang, rebuffed a $47.5
billion takeover offer from Microsoft last year.
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