Fans gladly waited in line to take home their treasures.
Business was so brisk, there was no time to tally up total sales, only web orders.
"On a normal Monday we do, say, 50 web orders. Yesterday's orders were 1,400," said Jane Del Grippo, the book store's assistant manager.
Outside, fraternity and sorority members gathered for a charitable food drive. Many talked about driving to Detroit on Friday to be a part of the Final Four.
"So excited! This is a once in a lifetime opportunity that this is happening while in college," said Villanova student Kelli Imhoff.
Villanova's alumni group is booking Final Four packages. A $500 donation to the school plus another $1,000 to $1,700 will get you game tickets in the official Villanova section, plus parties and a hotel room.
A check of the internet shows tickets are available. Prices range from a few hundred dollars to thousands. However, according to Alex Chambers of StubHub, prices are significantly down this year.
"Tickets this year they're about $440 average for the games. Last year, they were about $750," Chambers said.
Those ticket prices are down because the economy, and corporations aren't buying the number of tickets they usually would.