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Abercrombie sues Beyonce over fragrance

September 16, 2009 11:36:04 AM PDT
Teen clothing retailer Abercrombie & Fitch Co. is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego. Abercrombie & Fitch says in a lawsuit filed Tuesday in federal court in Columbus that Knowles' intent to use the name constitutes trademark infringement, unfair competition and deceptive trade practices.

New Albany, Ohio-based Abercrombie says its Abercrombie & Fitch Trading Co. subsidiary has owned the Fierce trademark since 2002 for its own men's fragrance.

It asks the court to order Knowles to halt her plan to sell a fragrance with a similar name.

Abercrombie says sales of its fragrance have exceeded $190 million. It projects 2009 sales at $64 million.

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