USA Today to post 17% drop in circulation

October 9, 2009 11:35:04 AM PDT
USA Today is expecting to report a 17 percent decline in circulation. That would be its largest drop ever. While most large newspapers are struggling to keep print subscribers and newsstand sales, USA Today is also being slammed by the slump in travel. Many of the newspaper's sales come in hotels and airports.

USA Today's publisher, David Hunke (pronounced HUNK'-ee), told staff about the circulation plunge in a memo Friday. From April through September, the average daily circulation at the Gannett Co.-owned newspaper was 1.88 million. That amounted to 398,000 fewer copies than in the same period of 2008.

The figures for USA Today and other newspapers are due to be released Oct. 26 by the Audit Bureau of Circulations.

The decline was reported earlier by Editor & Publisher.

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