Hyundai may extend 'Assurance' program

October 21, 2009 1:16:14 PM PDT
Hyundai says it may extend a popular program that gives customers who lose their jobs the opportunity to return their car free of charge. A company spokesman says the "Hyundai Assurance" program, which was set to expire at the end of the year, has been such a hit that it may extend it into 2010. The Korean automaker has credited the program with boosting its sales and U.S. market share since it was launched in January.

The program allows Hyundai customers who lose their jobs or suffer some other misfortune to return their vehicle, with Hyundai refunding the depreciation up to $7,500.

The spokesman says fewer than 75 vehicles have been returned under the program, which has spurred other carmakers to offer similar schemes.

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