He smells like a man... and he's viral

In this publicity image from video released by Old Spice, actor Isaiah Mustafa is shown in a scene from the "Smell Like a Man" ad campaign for Old Spice. (Old Spice)

July 16, 2010 10:48:40 AM PDT
In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube.