Though he wasn't able to make it to Texas, Bob Cook watched from his Milwaukee area hospital bed as his beloved Green Bay Packers beat the Pittsburgh Steelers to win the 45th Super Bowl earlier this month.
Cook's wife, Sarah Cook, said Monday that he died last week after a blood infection and other chronic issues.
Cook and the three other members of the "Never Missed a Super Bowl" club were the stars of the Visa ad leading up to the Super Bowl. The four attended all 44 Super Bowl games.
Cook had said recently he hoped he would make it to the 50th Super Bowl.