Sales boom for Barack Obama's books

January 9, 2008 1:15:20 PM PST
Demand is high for the books of presidential contender Barack Obama.

The Crown Publishing Group, a division of Random House Inc., has ordered an additional 50,000 copies of Sen. Obama's million-selling policy book, "The Audacity of Hope," and another 10,000 for his million-selling memoir, "Dreams From My Father."

Both have been selling strongly in the past few weeks as campaigning intensified, with "Audacity of Hope" in the top 20 on as of Wednesday morning and "Dreams From My Father" in the top 60. Obama, an Illinois Democrat, was narrowly defeated in Tuesday's New Hampshire Democratic primary by Sen. Hillary Rodham Clinton of New York.

Clinton, a former first lady, has also written a million-selling memoir, "Living History," for which sales have increased recently, although at a slower pace than for Obama's books.

According to Nielsen BookScan, which tracks about 70 percent of industry sales, "Living History" averaged around 1,000 sales a week in December and early January, compared to more than 7,000 a week for "Audacity of Hope" and more than 2,000 for "Dreams From My Father."