A sideshow in a beer bottle

August 14, 2008 4:39:29 AM PDT
How about an ice-cold Coney Island Lager with your freak show?

Brooklyn-based Shmaltz Brewing Company has begun selling beers branded under a licensing agreement with the nonprofit organization that runs the Coney Island sideshow.

Besides the lager, the 22-ounce-size beers are known as the Sword Swallower, the Albino Python White Lager, the Human Blockehead and Freaktoberfest.

Coney Island USA managing director David Gratt told The New York Times on its Web site Tuesday that the brewer paid a signing bonus and will pay the nonprofit some future residuals. The beer is sold in specialty shops and in about 30 states.

Shmaltz is known for a beer named after comedian Lenny Bruce, Lenny's R.I.P.A.