Goodwill stores upgrade look, merchandise

STRATFORD, New Jersey - July 29, 2009

"This economy has brought in a lot of new shoppers. Our customer counts are up. Our sales are up. And our dollars per transaction are up," she says.

And Goodwill stores throughout our area are sprucing up as thrift shopping has become more popular.

"All of our newer stores are much brighter, averaging about 14,000 square feet. We try to make it a pleasant and really fun experience for the shopper," Lundberg explains.

And the best part of shopping at one of these new, improved Goodwill stores may be the surprising bargains you find.

At the Stratford, New Jersey, store, we found blouses from I.N.C., Talbots and DKNY, some still with original tags, with prices starting at $6.99 going down to $3.99.

Men's shirts, from Perry Ellis, Polo and Hilfiger were priced from $4.99 to $5.99.

And Calvin Klein jeans were just $6.99.

In women's suits, we found a Jones New York suit for $12.99 and one from Talbots for $15.99.

"Every day's different at Goodwill," Lundberg says. "You can find a Gucci blouse or a pair of Guess jeans or an Armani suit. It's a great feeling."

On different days, prices on certain items may be reduced even more. The day we visited, items with blue tags were half off. And money raised by the stores goes to support job-training programs for the disadvantaged.

To find a Goodwill store near you, click here.


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