Pork board squeals over 'unicorn meat'

PORTLAND, Ore. - June 22, 2010

The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meat product "the new white meat."

ThinkGeek put the fictional item on its Web site as an April Fool's prank. But the 12-page letter from lawyers was no joke.

ThinkGeek issued an apology this week but says the board was being "pig-headed."

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