Starbucks expands insta-brew, adds flavors

CHICAGO, ILLINOIS - August 31, 2010

The four slightly sweetened varieties of popular Via instant brew will be sold in Starbucks stores this fall.

No specific launch date has been announced.

The single-serving packages of mocha, vanilla, caramel and cinnamon dissolve in water.

They'll be added to grocery store shelves early next year.

Launched nationwide last September, Via racked up more than $100 million in worldwide sales in the 10 months since its debut.

Flavored Via will be backed by a free sample campaign along with television, print and online advertisements.

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