Under a new promotion, customers who buy a diamond worth $2,499 or more from D. Geller and Son will get a voucher for a free hunting rifle.
Owner Mike Geller told a local television station that he got the idea after seeing a similar offer at a Missouri car dealership. He said many of his customers are hunters.
Geller's stores are not handing out rifles at the counter. Customers must go to a local gun dealer to redeem the voucher and follow all laws governing the purchase of firearms.