'The Forecast is Fun' in Sea Isle City

February 10, 2014 10:53:36 AM PST
Sea Isle City, New Jersey wants to get a jumpstart on summer business. So Monday morning, leaders there unveiled the town's summer slogan - 'The Forecast is Fun.'

Mayor Lenny Desiderio said the summer season will kick off with this weekend's Polar Bear Plunge.

90 percent of the town's businesses will be open.

A huge crowd is expected for the plunge.

Sea Isle is, of course, one of many New Jersey towns trying to rebound from Superstorm Sandy and this harsh winter.

You can get a look at Sea Isle's events on visitSICNJ.com.