FDA begins 'Fresh Empire' campaign to prevent teens from smoking

The Food & Drug Administration is taking a 'fresh' approach to prevent teenagers from smoking.

It's launching the "Fresh Empire" campaign. It uses the sounds and style of hip-hop to reach young people.

The FDA says teens who identify with hip-hop are more likely to smoke than their peers.

The first of the "Fresh Empire" ads will air next week during the BET Awards.

Tobacco companies are footing the $128-million cost of the campaign through fees charged by the FDA under a 2009 law.

The campaign will also hit social media sites like Facebook and Instagram.

The goal is to target teenagers and encourage them to not let cigarettes take control of their lives.