Target removing gender-based signs from stores

MINNEAPOLIS (WPVI) -- Target says it is getting rid of all signs that separate male and female products in its stores after customer feedback.

The kids bedding area will no longer distinguish between boys or girls and all reference to gender will also be removed from the toy aisles.

The move is being welcomed by many parents and gender equality advocates.

"As my kids got old enough to notice that there was a distinction, my boys didn't want to go down the girly aisles. We would have these conversations about how it's really ok for kids to play with any toys they want to," said mom, Abi Bechtel.

A statement on Target's website says: "We heard you, and we agree."

The company said the changes will happen in most stores over the next few months.