Trying to keep Hydrox alive

January 23, 2008 5:22:29 AM PST
Some cookie lovers think Hydrox, like Elvis, still lives. But Kellogg killed off the creme-filled treat in 2003 after failing to make headway against the dominant Oreo. Hydrox fan Kim Burton has a Web site devoted to her favorite cookie. She tells The Wall Street Journal Hydrox lovers are e-mailing her current photos of Hydrox cookies, or at least parts of them. Kellogg admits it's still selling Hydrox crumbs as mix-ins for yogurt and ice-cream makers. But that doesn't satisfy those still high on Hydrox. They've started an online petition to bring back the cookie, which they say tastes better than Oreos.

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