Trying to keep Hydrox alive
January 23, 2008 But Kellogg killed off the creme-filled treat in 2003
after failing to make headway against the dominant Oreo. Hydrox fan
Kim Burton has a Web site devoted to her favorite cookie. She tells
The Wall Street Journal Hydrox lovers are e-mailing her current
photos of Hydrox cookies, or at least parts of them. Kellogg admits
it's still selling Hydrox crumbs as mix-ins for yogurt and
ice-cream makers. But that doesn't satisfy those still high on
Hydrox. They've started an online petition to bring back the
cookie, which they say tastes better than Oreos.
