Future of Pontiac in question

April 24, 2009 8:46:54 PM PDT
Pontiac has been around since the 1920s, but its modern reputation dates to the 1960s. However, according to Edmunds.com, sources say Pontiac is headed to the scrap yard.

Jeannine Fallon is a local representative with the auto web site.

"It looks like GM is going to be phasing out the Pontiac brand as part of their major restructuring that you have to do to keep getting government money," Jeannine Fallon of Edmunds.com said.

Ted Loughead's family has been selling Pontiacs since 1926 and he is not buying the predicted demise.

"I strongly don't believe that. I believe General Motors is going to stay with their viability they've announced over the last several months," Loughead said.

On Friday night, Bernadette Haines picked out a new Pontiac; it was the brand she wanted.

"The offers were great and it just felt right," Haines said.

GM has said it will dump Saturn, Saab, and Hummer. Some say there needs to be more as in end Pontiac so GM will have more money to spend on surviving brands.

"Instead of having to establish Pontiac brands in the minds of consumers, they can just stick with Buick, which is a brand that actually is having a resurgence," Fallon said.

Loughead thinks GM will stick with the plan it announced in December, that Pontiac will become a low volume, niche brand, available at GM dealers. The focus would be on performance models like the roadsters and the very fast G-8 sedans.

Loughead says the brand is too valuable to kill.

"It doesn't make any sense for General Motors to stop marketing the brand Pontiac," Loughead said.

Pontiac has not denied the Edmunds report.

Edmunds says the formal announcement from Pontiac should come on Monday.

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