He used to make a six figure salary as the manager of a small design company.
Today, he pulls in $8.25 an hour bagging groceries in a Publix supermarket in Florida.
While Gould has been downsized, he's not down and out.
He tells a local paper that he wants to be a good role model for his teen-aged sons.
Gould says he's showing them that "no job is undignified."